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Grant Cardone is a legend in the world of business, property, and sales. He has built an empire and a personal brand known throughout the world. While not everything he does applies to every business, many general lessons do. No matter what industry you’re in, there are things you can learn from him and implement into his own business.
Grant has mastered many business skills often forgotten by people starting out in the business world. As a billionaire real estate investor, I have learned a lot from Cardone, both from his public work and from speaking with him personally. In this article, I’ll give you three business lessons from Grant Cardone that will transform his business.
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1. Invest in yourself
Grant Cardone is a big advocate of investing in yourself. If you want to grow in the professional, business or real estate world, you need to learn from people who have done it for themselves. This does not mean learning from a professor who has never started his own company before or from a real estate influencer who just bought his first property. This means finding experts in your field and paying for their training and mentoring.
When you get started, you can read their books, view their free content, and attend their free events. But at some point, you will need to graduate by attending your paid training. If you don’t pay to learn from other people’s mistakes, you will pay with yours. The latter is much more expensive in the long run.
Not only did I interview Cardone for my YouTube channel, but I also paid him for one-on-one training. Sitting with a great business mind was worth paying for. When you’re a billionaire, even tips that change your behavior in a small way can make you and your business a lot of money. What Cardone told me had a significant impact on my thinking.
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2. Get your advice from the right people
Choosing who to take advice from is about where they are in the business and where you are. Someone may be rich, but that doesn’t necessarily mean they have the right advice for you and where you are. When I spoke to Cardone, I told him about a rich guy who had told me to save money and not put it back into growth. Cardone asked if this guy was close to retiring and I said yes. Cardone told me that was good advice for someone looking to retire, but I was still growing up. The advice was not good for me.
When you’re growing your business, you need to find people who can help you grow aggressively. When looking to retire, you want someone who can help you protect what he’s made and preserve the assets for the next generation. Know where you are and know where the people whose advice you are taking are. Choose advisors who are where you want to be and who can push you to get there.
If you find the right people for your exact stage and vision, they can help you get where you want to go. Pick people with the results you want, and listen carefully to their advice on how to get there. If you don’t try to reinvent the wheel and work hard, you can replicate your success.
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3. 10x your goals
Cardone is well known for his 10x brand, but people often don’t give much thought to what that really means. Growing your goals requires delayed gratification. You’ll need to be willing to trade short-term gains for long-term growth. You will need to be prepared to spend enough to grow rather than focus on immediate return on investment.
Cardone hosts a large conference every year. When I spoke to him, he explained that I could make more money by hosting a much smaller event, but it was worth it for the PR the brand got from him. This is the mindset you need to adopt to grow a business. Look beyond the next few weeks and start thinking about decades to come.
Of course, this doesn’t mean you should keep doing things that lose money because you think they will pay off one day. This means not always choosing the most profitable course in the short term if it will prevent you from growing in the long term. Think long term and multiply by 10 whatever your goals are.
If you’re aiming for a 10x, you’re still much better off, even if you only end up with a 5x. Dream big and make plans to achieve it. This is the only way to get to the top.
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