7 Relationship Building Lessons I’ve Learned Partnering With Over 20 Franchises

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Franchises have become increasingly popular in recent years, and for good reason. There are two big reasons to franchise: It allows you to partner with another business to share resources, customers, and brand recognition. Second, the franchisor and the franchisee depend on each other for growth: one cannot grow without the other. So this creates an incentive for both of you to strengthen your relationship and stay happy.

Business is tough. It is a battle filled with discomfort, pain, confusion, unpredictability, and restlessness. When I consider all the pieces of this business puzzle, the biggest realization I have is that I need to build a team. By working with other entrepreneurs, we can go to “war” together and become stronger because we will have built a network of mutual support.

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Having worked with over 20 franchises, I have learned a lot about partnering with other business owners. I have found many similarities between building a business partnership and getting married. In both cases, you commit to working with another person to achieve common goals, share resources, and deal with the good times and the bad together.

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In business, we often talk about partnerships and franchises as if they were marriages. And in many ways, they are. Both require constant communication, trust, honesty, and commitment from all parties involved.

Just like in a marriage, these relationships can be incredibly rewarding and full of challenges. But if all parties are committed to making the relationship work, it can be a very successful venture.

Here are some key lessons I learned from franchising and partner relationships in business:

1. With more franchises, you will have less time to give them

When you have only a few franchises, you can spend more time and attention on each franchise as it can keep up and meet your needs. However, it is important to understand that as the number of members increases, the more difficult it becomes to provide them with the support and care they need.

When you’re just starting out and only have a few franchisees to manage, you can get to know them personally and understand their business goals. But as your franchise network grows, providing the same support and care becomes more difficult.

2. You need self-sufficient partners

As your franchise network grows, you need self-sufficient partners who can sustain themselves without your constant help. These partners clearly understand the franchisor-franchisee relationship and know how to operate their business independently.

It is important to communicate and meet the needs of your business partner. However, making them self-sufficient takes a lot of pressure off of you and your team, allowing you to focus on other important issues.

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3. Franchisees need to feel part of the family

Just like in a marriage, both partners should feel part of a family. For a franchise relationship to be successful, franchisees must feel supported by the franchisor. They must feel that they are part of a team and that their success is that of the franchisor.

As a franchisor, you need to provide proper training and support so that franchisees can be successful. But more importantly, you need to create an environment where franchisees feel like they belong.

4. Disagreements are inevitable: the key is how you handle them

As in any relationship, there will be disagreements. It is important to remember that how you handle these disagreements will determine the success of the relationship.

In a franchise relationship, both parties must be willing to compromise and find a middle ground. They need to be able to see things from the other person’s perspective and be open to finding a solution that works for both parties.

5. It’s hard to keep everyone happy.

In any relationship, it’s impossible to keep everyone happy all the time. And in a franchise relationship, there will always be franchisees who are not happy with something.

The key is to listen to their concerns and try to find a way to address them. But at the end of the day, you have to make decisions that are in the best interest of the franchise as a whole.

Related: How to Launch, Grow and Thrive in Franchises

6. All relationships require work.

All relationships, whether marriages or business partnerships, require work. If you want your relationship to be successful, you have to be willing to put in the time and effort. You need to constantly communicate and work together towards common goals.

The relationship will suffer if you are not willing to do the work. And in a business environment, that can spell big trouble down the road.

7. Focus on opportunities

Having a successful franchise relationship comes down to focus. It is necessary to focus on the opportunities that the relationship offers. You must understand that this requires a lot of work, but it is a very rewarding experience.

You need to see the potential for growth and expansion. And they must be willing to work together to make it happen. You’ll be well on your way to a successful franchise relationship if you can do it.

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