Apple to launch ‘MLS Season Pass’ subscription on February 1 – TechCrunch

Today, Apple announced the launch date and pricing of its upcoming subscription service for Major League Soccer (MLS) fans, “MLS Season Pass.” Starting February 1, 2023, subscribers in more than 100 countries and regions can get the MLS Season Pass on the Apple TV app for $14.99 per month during the season or $99 per season. Notably, Apple TV+ subscribers who sign up for MLS Season Pass only have to pay $12.99 per month or $79 per season.

Viewers can stream MLS games on the Apple TV app on Apple devices, smart TVs, streaming devices, game consoles, set-top boxes, and the web. The company claims the new subscription service will bring the league to its “largest global audience to date.”

MLS Season Pass will likely be a great option for cord-cutters as it features every live MLS regular season game, the playoffs, hundreds of MLS NEXT Pro and MLS NEXT games, and the Leagues game. Cup. Plus, there are no blackouts, the company says. So soccer fans in more than 100 territories will be able to see teams in or out of the market. For comparison, ESPN+ streams up to 350 out-of-market MLS games for $9.99/mo.

Apple users can tune in to the game live at any time and watch it from the beginning, so they don’t miss out on their favorite team. Games in MLS Season Pass will feature announcers in English and Spanish. Canadian games will have commentary in French. Additionally, on game days, Apple will stream an exclusive MLS Season Pass show live so viewers can watch game replays, highlights and analysis.

The 2023 MLS regular season is scheduled to begin on February 25 and will open with Los Angeles FC against LA Galaxy. During the opening weekend of “MLS is Back”, Apple TV users do not need a subscription to the MLS Season Pass, as all of these games will be available to stream for free.

Fans can expect to see the league’s full 2023 schedule in mid-December.

“We couldn’t be more excited to bring our fans the MLS Season Pass, a new home for all MLS games and a wide variety of league and club content they can’t get anywhere else,” said Don Garber, MLS commissioner, in a statement. . “We have the most engaged and passionate fans in sports, and now they will get every game everywhere with MLS Season Pass.”

Apple’s announcement comes on the heels of the company closing a 10-year deal with MLS, a significant move that pushes Apple further into the live sports streaming space. Apple TV+ currently only offers Friday Night Baseball games. As more media companies bid for sports streaming rights, Apple needs to be more aggressive with its live sports offerings. Reports have been circulating for months that Apple could be the frontrunner for the NFL’s Sunday Ticket package.

“There is no more perfect time to introduce the MLS Season Pass, on the heels of the most spectacular MLS Cup in history and with MLS being the fastest growing soccer league in the world,” said Eddy Cue, senior vice president of Manzana. services, he added. “We are counting down the days until February 2023 when fans around the world can enjoy MLS Season Pass on billions of devices, all without blackouts.”

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