One of the best things about shopping online is that you do it from the comfort of your own home. It’s convenient, stress-free, and easy. But one thing that online shopping can’t do is the ability to try sample products and see if they will work for you. This is especially true for beauty products and shoes. The always considered lord of the Internet, Google, has taken note of this problem and promised to fix it by allowing users to shop in AR (Augmented Reality).
The company blog reveals: “We’re making big improvements to AR shopping on Google to bring life to the most important part of a store, the product.” The day is not far off when you can shop online and try products wherever you are.
Google technology: shopping in augmented reality
The tech giant reckons that cosmetics and beauty products are a lucrative industry, with an estimated market size of around $47.7 billion by 2022. Add in personal care products, and the market size skyrockets to $87. ,13 billion.
Google is, if anything, susceptible to data. The tech giant revealed that among online beauty shoppers, more than 60% have decided not to buy a beauty or cosmetic item online because they did not know what color or tone to chooseand 41% have decided to return a garment because it did not have the right shade.
Google’s answer to this problem is to bring superior technology to the game and allow users to purchase in AR. If someone can “try” the product, the probability that they will buy the product increases exponentially.
AR shopping can increase revenue for the beauty industry and Google relies on digital ad spending to increase its profits. With the needs of mainstream users in mind, Google announced on November 17 that its new AR shopping feature would allow beauty shoppers to find the best foundation match.
Beauty Products and AR Shopping
One of the most basic requirements of a makeup kit is the foundation. When shopping online, finding the right shade and product becomes especially challenging since users can’t test it. Variations in skin color also deter shoppers from buying the beauty products they want..
Google leaves nothing to chance!
According to Google, new features that allow consumers to shop in AR have been developed with guidance from beauty brands.
Its new photo library features 148 models representing a diverse spectrum of skin tones, ages, genders, face shapes, ethnicities, and skin types.
The AR shopping feature will allow you to choose products and see what models with similar skin tones look like. The database has hundreds of images with prior to Y after looks, to enable you to make the right decision.
Statista notes that in 2021, personal care retail sales in the United States generated nearly $54 billion in e-commerce revenue. Google wants to help brands and their profit sheet look good, as this number will increase in the coming years.
After you zero in on what you like, you can select a retailer to shop for what you need, based on your skin tone and budget.
The search engine leader is set to use 3D and AR to redefine how people shop online. In addition to beauty products, you can also buy sneakers with the AR function.
While Saucony, VANS, and Merrell stand out, Google will add many more in the coming days. Research shows that shoppers interact with 3D images by 50% compared to static images.
ART Labs claims that more than 100 million customers prefer AR shopping, and by the next year 94% will use the facility where it is available. It’s clear that Google doesn’t want to lose out to the competition, and as “gatekeeper of the Internet,” it wants customers to stay.