Asia’s gamers will exceed 1 billion by 2026 | Niko Partners

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By 2026, ten markets in Asia will have more than a billion gamers, according to a new report from market researcher Niko Partners.

The Indian gaming market has the highest projected growth rate in five years at 21%, according to the Asia-10 Gaming Market 2022 report.

Niko forecasts that despite a challenging global economy, PC and mobile gaming will continue to grow strongly over the next five years in the markets Niko Partners defines as Asia-10: Indonesia, Malaysia, Philippines, Singapore, Thailand , Vietnam, Chinese Taipei. , Japan, Korea and India.

Niko Partners projects that the Asia-10 mobile and PC gaming market will generate $35.9 billion in 2022, reaching $41.4 billion in 2026.

Players are increasing at a much faster rate than revenue. Niko Partners projects that Asia-10 PC and mobile gamers will total 788.7 million in 2022, reaching 1.06 billion in 2026.

Lisa Cosmas Hanson, President of Niko Partners
Lisa Cosmas Hanson, President of Niko Partners

Niko Partners has slightly lowered the 2022 forecast from what was projected for 2021. This is due to the challenging global macroeconomic environment, regulatory impact, and underperformance in growth areas such as blockchain gaming, online gaming, the cloud and the metaverse. The lower forecast for 2022 will affect growth rates through 2026.

India, Thailand and the Philippines are the fastest growing markets in game revenue and number of players. Japan and Korea are the most mature markets in the Asia-10 region, accounting for more than 77% of
income. By 2022, Japan’s gaming revenue is down 2.6% year-on-year and Korea’s is flat.

India is the second largest player base in the world, with 396.4 million gamers, accounting for 50.2% of all gamers in Asia-10.

Esports, which returned as a medal sport at the 2022 Southeast Asian Games, cementing the inclusion of esports as an official sport in the region. 5G, which saw impressive rollouts in many markets, with Singapore, Korea, Japan and Chinese Taipei having much better 5G coverage compared to last year.

Lower GPU prices and higher console availability

“In the face of a global macroeconomic environment that has led to slow economic growth, high inflation, lower consumer spending and a potential recession, we see player spending falling this year,” said Lisa Hanson, president of Niko Partners. it’s a statement. . “That said, we are bullish on the gaming market in Asia, where gamers demand high-quality games, fair prices, and are returning to in-person esports tournaments both as competitors and spectators.”

Cosmas Hanson will be a speaker at our upcoming GamesBeat Summit: Into the Metaverse 3 event on February 1-2.

He added: “We see favorable conditions due to the launch of 5G and lower chip prices in the second half of 2022. We see promise in esports in Japan, where it is just getting started, and strength in the future of the industry in Southeast Asia. . thanks in part to the increasing availability of gaming education programs at the university level. Where regulators allowed the gaming industry to develop and offered support, markets flourished.”

Each market report includes a comprehensive market model and five-year forecast to 2026 by gaming segment, key data on game publishers, game rankings, growth drivers, and trends. This includes details on esports, product distribution, payments, financial transaction events, regulations, and qualitative and quantitative analysis on player demand, spending, and behavior. The methodology includes a survey of more than 5,500 players.

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