Busy Creators: Here’s Why They Can’t Escape The Content Creation Treadmill | by Matt Giaro | The commissioning | November 2022

Algorithms are always starving for more (and what to do about it)

Photo by Saurabh Gijare on Unsplash

People think that creating content (and working from home) is like heaven.

It seems like creators make easy money by making videos, podcasting, or writing silly articles on Medium.

But that’s only half the truth. The backstage area looks much dirtier than that.

If you find yourself on a treadmill to create more and more content, you are in danger. It is probably the fastest way to turn your passion into a living nightmare.

This is why.

Cutting the tyranny of homework

As an independent entrepreneur, there is always something to do.

Especially if you are a perfectionist, overthinker, and workaholic like me.

Most people won’t accept this, but take it or leave it: you’re your own worst boss.

  • No days off.
  • no vacation
  • And you can spend more time working on your business than with your children.

This is where the old Pareto law comes into play. Since the tasks you could do are endless… it’s time to identify the right tasks that move the needle and get rid of the fluff.

Always remember that you can do anything but not everything.

Understanding which tasks to focus on is more important than the task itself.

Einstein is said to have said:

“If I had an hour to save the world, I would spend fifty-nine minutes defining the problem and one minute finding solutions.”

Start duplicating the tasks that will take your business to the next level. Not the ones that keep you busy with peanuts.

It’s time to become more strategic about your tasks.

When you stop creating, you stop attracting

Most traffic sources depend on algorithms.

And guess what? Most algorithms are starving for new content.

That’s why you see the average lifespan of a social media post is just a few minutes.

There is too much content competing for our attention. If you get off the social media bandwagon, your content disappears. And the shackles of internet indifference greet you in return.

This leads to the conclusion that if you want to be in the game, you have to do more.

Create more, interact more. It’s the treadmill of endless content.

Fortunately, this is a treadmill you can get away from.

The goal is to find the right balance between creating content that will drive immediate traffic without sacrificing the long run.

That is why I have created a hybrid long-form content strategy for my business.

This is what I do: I keep posting on social media as I focus on long term SEO traffic. This gives me the best of both worlds.

The first results I got so far look promising:

Image by author (Google Search Console screenshot)

SEO currently generates approximately 100 subscribers per month to my newsletter.

On a yearly basis, that’s 1,200 subscribers.

Not bad, since I’ve only written 15 articles (and almost all of them hit the first page of Google in the first week).

Stop focusing all your efforts on short-term gains. In the long run it gives you time to breathe and enjoy life.

No process, no business

Systems and processes saved my business more than once.

They allow me to create content predictably and consistently. Even when I’m not motivated. This is where most creators suck. And people work with me to set up their content creation systems.

But I’m not a child prodigy. In fact, I’ve learned all these painful mistakes over a slow fire over the last decade at the school of hard knocks.

To build your content creation system, you need to understand a key concept.

Here it is: behind “content creation”, there are a lot of hidden tasks that everyone has to manage at once:

  • making up titles
  • Create a thumbnail/Browse images
  • Writing the damn piece
  • Editing it: spell check, etc.
  • Find the correct tags
  • and the list goes on

You need to create a well-oiled machine that allows you to manage all of those different tasks effectively. Otherwise, you will end up exhausted and burnt out.

It amazes me how many creators are unaware of the 4 states of mind of content creation.

You don’t need to just create content. You need a process.

No process, no business.

get off the treadmill today

Hobbyists approach content creation based on randomness.

Professionals have systems. That’s why they’re more likely to be consistent and get long-term results.

The first system I encourage you to implement is a system that allows you to store your best ideas and generate unique content angles.

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