Get on a billion wish lists this holiday season with TikTok for Business

If you’re a small business, you’re probably looking forward to the busiest shopping period of the year.

With 1 billion active monthly users around the world, TikTok offers a billion opportunities for businesses like yours to get on someone’s wish list this holiday season. People across the UK turn to TikTok to discover trends, recommendations and their next purchase.

It’s no surprise that holiday shoppers rely on TikTok to inspire their next gift shopping.

In fact, 77% of people on TikTok say the platform is likely to inspire a gift idea this year.

TikTok has become an integral part of many people’s shopping experience, and in fact, 47% of people on TikTok have bought something they saw on the platform, while the hashtag #TikTokMadeMeBuyIt has garnered more than 29,000. million2 views, making it a powerful tool for buyers

These are your potential customers who have already started thinking about what to buy for their loved ones, or for themselves, even before the holidays begin.

In fact, 68% of people on TikTok start shopping at least a few weeks before the holidays to avoid the stress of last-minute shopping. Although for many the vacation period has already begun, the good news is that it is not too late to start a Christmas campaign with TikTok.

Actually, TikTok campaigns can work perfectly any time of the year if you have the right mix.

Take thortful, the UK’s number one greeting card marketplace, for example.

They did a short campaign with great results. thortful needed to attract new customers and publicize its wide range of cards and gifts.

The brand tapped into popular TikTok trends and used humor to showcase its products. The results were truly magical: they reached more than 1.7 million users and their videos received more than 4.4 million views.

Are you looking for the right combination for your business? Check out the Holiday Resource Hub, full of helpful information to help you win the holiday season, including the free Holiday Playbook – Your Step-by-Step Guide to the Season.

Subscribe to TikTok for Business to get the latest news, information and events, giving you all the tools you need to create powerful TikTok campaigns and unleash your brand creativity.


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