Griffin Gaming Partners has put 30% of its investments into female-led gaming startups

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Griffin Gaming Partners said nearly 30% of its deployed capital has been invested in gaming startups with female founders or co-founders.

That’s pretty shocking, considering Griffin Gaming Partners has raised the largest venture capital fund to invest in gaming, as its total has grown to $837.6 million. And the Santa Monica, California firm has $1.2 billion under management.

That’s remarkable, Diversity VC found in a survey (revealed yesterday) of 213 venture capital funds that only 1.87% of $31 billion in assets under management was invested in startups with women or underrepresented minorities as leaders.

Emily Wang, CEO of LionTree and Partner at Griffin Gaming Partners, said, “Well-connected women with an inner circle of 1-3 other female leaders hold positions 2.5 times higher in authority and pay than women who don’t. such networks. according to [the Harvard Business Review]. Women face certain subconscious biases and double standards that are positively mitigated by having a close circle of other female leaders. It is in these circles that we can share strategies on the complexities of navigating leadership as a woman. That’s why we host dinners like these, to create a space for women to form much-needed relationships and circles of trust.”

Monica Loya-Clarke (Loaded, VP Developer Partnerships), Cara LaForge (Frost Giant Studios, Director Business Operations), Ashley Fairon (SVB, Director Consumer Internet), Alicen Lewis (Gen.G, Senior Project Manager), Margaret Stohl (Stone Kite Studios, Co-Founder), Jennifer Oneal (Blizzard, Former Co-Head), Joyce Chang (Activision, Director of Product Management)
From left to right: Monica Loya-Clarke, Cara LaForge, Ashley Fairon, Alicen Lewis, Margaret Stohl, Jennifer Oneal, and Joyce Chang.

The company celebrated its focus on women Tuesday night with a Women in Gaming dinner at its headquarters. Silicon Valley Bank sponsored the dinner.

Some of the attendees included:

  • Julia Boorstin, author of When Women Lead and senior media and technology correspondent for CNBC
  • Mich Mathews-Spradlin – former Microsoft Chief Marketing Officer
  • Ann Hand – CEO of Super League Gaming
  • Beth Nations – Scopely, Vice President of Growth
  • Jenefer Brown – Lionsgate, Executive Vice President and Director of Global Products and Experiences
  • Erika Winterholler – Mattel, Director of Business Development, Digital Games
  • Joyce Chang – Activision, Director of Product Management
  • Amy Powell – Amazon, Head of Entertainment, Social & Content Marketing
  • Amber Payer – Muus Collective, CEO

And other attendees came from companies such as:

  • activision
  • Amazon
  • electronic arts
  • Lionsgate
  • Mattel
  • Roblox
  • scopely
  • super league
  • Warner Bros.

In total, about 50 women attended the event. Emily Wang, Bo Kim, Marissa Toomey and Lindsay Krause from Team Griffin led the event.

CNBC’s Julia Boorstin and Super League Gaming’s Ann Hand.

“The Griffin team is intent on helping bridge the historical underrepresentation of women in the games industry, and the purpose of their dinner series is to create a forum where executives come together to develop relationships, find ways to elevate each other and share tips on promoting diversity in each individual’s sphere of influence,” the fund said. “With the backdrop of women being a traditionally underserved audience in gaming, Griffin looks forward to driving the industry’s evolution toward closer parity by supporting female-founded, focused teams and encouraging the partnerships that come out of such events.”

Boorstin helped inspire and facilitate conversation at Tuesday’s event. Her most recent book is a data- and research-driven book that highlights commonalities and key traits that help women leaders thrive in business.

From left to right: Grace Zhou, Peixin Mo, Beth Nations, and Margarita Vasilevskaya from Scopely

At the dinner, Boorstin cited insights from his research, including statistics, case studies and anecdotes from dozens of inspiring business leaders, and facilitated a conversation among attendees on how to immediately apply this research to their leadership. She highlighted the importance of educating both men and women about the subconscious biases and double standards that negatively affect women in leadership, so that society can begin to actively counter the uneven playing field.

By creating opportunities for these types of discussions, Griffin hopes that gaming industry founders and operators will feel prepared and encouraged to educate others about this type of research and lead workplace conversations about these disparities.

Griffin also continues to actively track her deal flow and investment activity to intentionally invest in female-led teams. GamesBeat, FYI, has had five women in game breakfasts at our GamesBeat Summit events and we are looking for a sponsor for the breakfasts.

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