IAG Loyalty today announced that it is launching a new partnership with Uber in the UK, enhancing the value of its global currency, Avios, and helping British Airways Executive Club members get one step closer to their next rewarding experience. .
Members of the British Airways Executive Club will be able to start collecting 1 Avios for every £1 spent on any journey, be it by car, coach or train via Uber in the UK. Later this month, members will be able to simply connect their Executive Club membership through the Uber app and start collecting Avios.
To celebrate the new partnership, members who link their Executive Club and Uber accounts through the Uber app before December 31, 2022 will receive a bonus of 250 Avios.
Andrew Brem, General Manager of Uber UK, said: “We saw a lot of clear benefits that Avios can bring to Uber users. With over 5 million Uber riders in the UK and millions of trips completed each week, that’s a lot of Avios, helping our riders travel to their dream destinations thanks to our partnership with IAG Loyalty ”.
Adam Daniels, CEO of IAG Loyalty, said: “When looking to bring new members into our loyalty programmes, we look for popular brands that are a perfect fit for our members’ lifestyles. We are delighted to sign this agreement with Uber, and with the power of Avios, further ensure that daily commutes can lead to truly rewarding experiences.”
Avios is the global loyalty currency owned and operated by IAG Loyalty. The currency can be collected in a wide mix of consumer sectors, including flights, travel, entertainment, shopping, and financial services. IAG Loyalty partners with leading global brands including American Express, Nectar, Avis Budget Group and Marriott.