Impacked packages $2.5 million to give the packaging industry a greener tint • TechCrunch

Packaging is a trillion dollar per year industry that generally has some sustainability challenges. Impacked is a B2B company that brings green technology to the forefront for everything from jars, tubes and bags to bottles.

The company raised a $2.5 million seed funding round led by TenOneTen Ventures, bringing its total funding raised to $3.3 million. The new funding will be used to contract more primary packaging suppliers for Impacked’s North American and European market, and also improve its existing sustainability scoring system. The company declined to share its valuation or other details about the funding round.

“As a former global brand manager at Unilever leading product innovations, primary packaging sourcing was one of the biggest bottlenecks in my product launch process. The buying and selling process is lengthy and inefficient, as the industry still relies on in-person trade shows, word of mouth, and analog middlemen to generate new business. This often forces brands to overpay, delay product launches, or de-prioritize sustainability,” says Lisa-Marie Assenza, CEO of Impacked, in an interview with TechCrunch. “My goal with Impacked is to bring the trade show online 365 days a year, providing tools for vendors to digitize their sales and marketing while allowing brands to search, filter, test, price, and purchase packaging—all in One place”.

Impacked founders Natasha Trueman (COO) and Lisa-Marie Assenza (CEO). image credits: packed.

“TenOneTen is the lead investor in this round. We wanted to bring in a strong stable of former operators who have successfully built and scaled businesses. David [Waxman] The entire TenOneTen team has been amazing to work with, understanding our mission and vision, and as former operators they have been incredibly helpful in helping us navigate the early stage of the journey,” said Assenza. “As sustainability regulations continue to change and become more complex for brands to navigate, our goal is to help more brands overcome these challenges by ensuring that every product listed on our marketplace is scored against a standard set of sustainability criteria. environmental sustainability, enabling brand owners to make better sourcing decisions and ensure the accuracy of the claims they make on their packaging.”

The company is expanding its supplier appeal and reach, both in terms of product lines and geographically.

Impacked is joining a large number of companies entering this space right now, cornering different segments of the market. Some companies, like Olive, are focusing on reusable packaging, while others are exploring solutions based on mycelium or vegetable pulp.

Impacked’s ultimate goal is to “source all the primary packaging on the planet, for the planet,” creating an ecosystem for packaging that the company claims will foster greater connectivity and collaboration between brands and suppliers in the packaging industry.

“The health of our planet is one of the most important issues of our time, and packaging is clearly a major contributor. Over the next 10 years, Impacked will play a key role in unleashing the data and insights brands need to shift to more sustainable packaging, while driving supplier innovation in packaging materials, design, and manufacturing practices. production that are better for our planet,” Assenza said. . “Personally, I have a love/hate relationship with the word ‘sustainable’: it’s a buzzword and the reality is that there’s no one way to be ‘sustainable.’ It’s really about taking steps to reduce the impact of the start and end of a brand’s packaging life. I believe that shifting our industry towards more sustainable solutions starts with education. Brands need a better way to objectively assess the environmental impact of any packaging option they are considering, early in the buying process. For example, if a brand knew in advance that adding a frosted coating could render an otherwise recyclable 8 oz glass bottle no longer generally recyclable, it might consider a different decorating option to maintain recyclability and affirm precisely that it is “recyclable” on the package”.

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