India’s vibrant start-up ecosystem is bursting with innovation – there is a rise in companies that are cutting themselves above the rest, particularly in their utilization of new-age technology. It is this same rotation that Hewlett Packard Enterprise (HPE) wanted to take advantage of with the third edition of the HPE Digital Catalyst program. The goal of the program has been to identify, co-innovate and go to market with the next generation of digital disruptors.
In the two previous editions, HPE has worked with 14 startups. For Cohort 3, they selected six startups from the 150 applications they received. These startups gained access to HPE business and technology mentors, investor networks, and worked closely with the team on go-to-market strategies and rapid prototyping.
A virtual Showcase Day was held on November 8, 2022, where the six startups from Cohort 3 had the opportunity to showcase their innovative joint solutions to eminent industry leaders, investors, ecosystem facilitators, and innovators.
The HPE Digital Catalyst program paves the way for a dynamic ecosystem
Starting the Showcase event, Cynthia S. Srinivas, VP – Software Engineering, Compute Business Group; India site R&D leader at Hewlett Packard Enterprise said: “HPE has started this program to engage with the dynamic business ecosystem. We have been strong advocates of open innovation at HPE to solve customer challenges.”
She added that, “4 of the 6 startups that are part of the third cohort are domiciled in the US, with their development teams based in India. The Indo-American Innovation Corridor has helped us connect the entrepreneurial ecosystem in India with markets in the United States for business technology innovation. We believe HPE can be a very strong partner for these startups on their journey as they decide to scale. 2023 will be our focus year to accelerate momentum with co-developed solutions with startups.”
Strategies for companies to go global
The Showcase Event progressed with an address of Vara Kumar Namburu, Co-Founder and CTO, Whatfix. Looking back on his initial journey in 2015, he shared that they were already determined to build for global markets.
“70 percent of our revenue comes from North America, another 20-25 percent from EMEA, and some from APAC. You can get the few initial customers by selling your product remotely, depending on the category of your product. During your initial trip, don’t try to cast your net too wide. Instead, pick a segment you are confident in, and then expand to other segments over time,“ added.
He concluded by highlighting how startups can take the help of a variety of marketing channels to gain visibility for their brand. But the important thing is to focus on one channel you have confidence in, instead of experimenting with all of them at the same time.
Panel: Indian startups taking advantage of a borderless world
India and the US have a history of collaboration in all fields, particularly technology. This has helped create a world without borders, further motivating start-up founders to create global products.
Suryaprakash Konanuru, CTO, Ideaspring Capital believes that the world has become well connected over time. In fact, the challenges facing startups are similar everywhere. “India has always been known for its technological talent and its ability to create technological products. We are going to play an important role in technology and manufacturing: we will become the nation of the product,“ added.
On the other hand, madan padakiChairman of TiE Bangalore, highlighted how the world has no borders by citing the example of his startup, 1Bridge, which was founded with the vision of bringing access, choice and convenience to rural and urban consumers.
“Last month, in a small town called Mandya in Karnataka, we launched a Metaverse for rural communities. We put an EV showroom inside the Metaverse, which was seen by farmers, students, housewives, etc. through an oculus. You can have technological resources from all over the world today. When we say cross the border, what does the border mean anyway?“ questioned.
Adding to the conversation, Sachin Dev Duggal, founder and CEO of builder.ai, highlighted that the big change lies in how engineering is present around the world today, unlike before. There is a global shortage of developers today: while there is a demand for 450 million developers, there is a supply of only 50 million.
“You need a product engineering team that is globally minded. I think the cross-border potential is huge,“ added.
Here’s a look at the third cohort
With the goal of providing high-value and innovative digital technology solutions for operations excellence, Syook has been offering a no-code IoT platform, Syook InSite. InSite is an RTLS (Real Time Location System) platform that is hardware and cloud agnostic, modular and fully configurable (no code).
SandLogic is a full-stack enterprise AI company that enables low-code and no-code (LCNC) platforms to enable deep learning applications to run on edge devices. EdgeMatrix is powered by its proprietary CORE optimization and portability engine and Deep Learning Accelerator (DLA).
InfinStor is the artificial intelligence engine for unstructured data, which allows users to manage unstructured data and parallelize the computation of unstructured data. The software supports the full life cycle of AI projects, from experiment tracking, model management, data management to IT management. It enables AI workloads to be distributed across on-premises Kubernetes and cloud resources, such as HPE Greenlake.
A powerful self-service data science and advanced analytics studio, Sparkflows seamlessly connects, cleans, enriches, and prepares data from a wide variety of data warehouses. Build best-in-class machine learning models using the machine learning library of your choice.
N5 Technologies makes it extremely easy to develop and run fintech and financial trading applications on bare metal and in the cloud. The N5 Rumi™ platform provides a complete and robust high-performance, nanosecond-latency, fault-tolerant infrastructure substrate for these applications, and N5 RumiCloud™ provides a bare metal, exchanged co-located edge cloud platform tuned to run these applications. financial applications. cloud applications.
RocketML is a scientific machine learning platform for speeding up “time to solution”.‘ through many scientific applications with the use of AI methods. It offers companies all the functionality needed to solve their engineering problems with machine learning.
Summing up the virtual event, michael woodacre, HPE Fellow and CTO, HPC/AI, expressed his pride in the Digital Catalyst Program connecting the vitality of the startup ecosystem with the global marketplace. Since HPE is a large global company, he believes there is a great opportunity for synergies.
“We have a deep culture of innovation within the company that goes back several decades. Our operations in India are the largest in the world. We are big on partnerships and take advantage of the open source ecosystem. The idea is how to solve customer problems faster,“ He concluded.