Haptics refers to the technology that provides information through touch. Haptic technology uses vibration, motorcycle sensors, and other stimuli to provide tactile experiences. The global haptic technology market was valued at $8.1 billion in 2021. It is expected to continue growing at a CAGR of 13.92% through 2027.
Haptic technology, or kinesthetic communication, refers to virtual and mixed reality solutions that offer multi-model experiences by involving sight, sound, and touch. Applications extend to business and personal uses as the technology gains momentum.
From smartphones to car stereos, haptic technology has permeated everyday life. It is especially popular as it provides physical feedback.
The word haptic comes from the Greek word haptics meaning “capable of touching or grasping”.
A study on haptics found that participants who interacted with this technology were able to recall objects simply through touch 94% of the time.
In businesses, haptic technology can be implemented into operations, marketing, and customer experiences.
commercial applications of haptics
Haptic technology has made it safer to do business as technology can now replace human touch in certain fields. It has also improved experiences like virtual reality and mixed reality. Haptic business applications are set to get a makeover, they will revamp remote work, redefine customer services, and pave the way for greater collaboration.
In jobs where human contact is required to gauge hazards, haptic feedback helps technicians monitor the case from afar. Workers do not have to expose themselves to dangerous situations to solve problems.
For example, an industrial robot with haptic technology can accurately assess the situation and give tactile feedback to the person operating it to fix leaks, venture into dangerous territory, among other things. It can be used to clean up everything from chemical spills to risky surgeries.
Having haptic technology has made workplaces safer and saved human lives.
In any business, haptics can improve the accessibility of products and services, even for the visually impaired. It not only opens new avenues for people with different abilities, but also makes workplaces more inclusive.
It is not always possible to have everything in store. The inability to touch something online is a major barrier for many customers who would otherwise make a purchase.
Haptic technology can improve customer experiences by allowing them to touch and feel the product before making purchase decisions. A study conducted by retail scuba showed that once consumers visit stores to see or touch a product before buying it, the odds of impulse buying skyrocket by 62%.
The combination of 3D scanning with haptic feedback can improve shopping experiences. Allowing potential buyers to see and feel what they want will make them more interested in making the purchase.
Business meetings can be so much more fun when virtual reality (VR) and augmented reality (AR) can be combined with haptic feedback. Many VR startups are working with haptics to improve the bottom line.
Devices that use haptic feedback, especially in fields like event planning, urban planning, etc., will greatly benefit from the use of mixed reality devices that employ haptics.
Being able to touch and feel the end result before construction begins will greatly motivate those involved and also help uncover areas for improvement.
The future of haptics
Seeing and touching something also highlights blind spots that would have been missed if it were simple stimulation.
“In the past, haptics have been good at making things noticeable, with vibrations on your phone or the noise packets on game controllers,” said Heather Culbertson, a computer scientist at the University of Southern California. Smithsonian Magazine.
“But now there’s been a shift towards making things that feel more natural, that more mimic the feel of natural materials and natural interactions.”
It is undeniable that the future is textured and invites you to live it. Haptic devices can be portable, grippable, and tactile.
Some experts believe that the The future of haptics will be decided by how realistically engineers can mimic the physical world. using this technology.
Haptic devices are here to stay, and combined with digital advances, they will create a new world.
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