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Mobalytics, an analytics and training platform, has signed an agreement that will bring the data company’s player improvement tools to Overwolf’s in-game platform.
Through this partnership, Mobalytics is able to leverage Overwolf’s existing infrastructure, including in-game overlays. The data company believes this infrastructure will allow them to develop features faster and expand into new games. Overwolf currently supports over 1,000 games, while Mobalytics supports five, four of which were developed by Riot Games.
Mobalytics is rolling out support for Lost Ark, while its Destiny 2 offering is set to launch in early 2023. The company is looking to expand support for games where they believe their analytics guides and overlays can add the most value to players.
“Overwolf’s infrastructure will allow [Mobalytics] to be more agile and expand to more titles faster than before, while providing better stability to reach players with all kinds of game setups,” said Amine Issa, Co-Founder of Mobalytics. If Mobalytics can run on less powerful PCs, the company can dramatically increase its potential reach.
Mobalytics has deep ties to esports. Issa is a Riot Games alumnus and former esports professional. The data company has existing investments and sponsorship deals with T1 Esports and aXiomatic (parent company of Team Liquid). The company has also partnered with Riot Games for League of Legends North American Amateur competitions in 2022.
Meanwhile, Overwolf has catered to a larger audience. The all-in-one platform helps connect players with the user-generated content, mods, and private servers they want. Meanwhile, Overwolf also supports creators by allowing them to monetize their work. Overwolf recently announced a major deal with Electronic Arts to integrate their UGC discovery tool into Sims 4.
Together, Overwolf will be able to provide new competitive features to users, while Mobalytics will be able to expand its audience.
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