Numerous social apps see gains from Twitter chaos, new data shows • TechCrunch

The drama on Twitter following the acquisition of Elon Musk has some users looking for a way out. In recent days, alternative social apps and microblogging platforms have seen strong gains, including, most notably, Twitter’s open source decentralized alternative, Mastodon. The service’s founder and CEO recently announced that Mastodon had surpassed one million monthly active users, after more than half a million users had joined the network since the deal closed on October 27. But Mastodon isn’t the only app benefiting from the Twitter turmoil.

In a new report, app intelligence firm Sensor Tower analyzed the growth of social apps after Musk took over.

He noted that Mastodon has seen approximately 322,000 new downloads from the US app stores in the 12 days since the Twitter acquisition (October 27-November 7), which is more than 100 times the 3,000 there were. seen in the previous 12-day period. Globally, the app grew 657% to 1 million installs during that same October-November 27. 7 term, compared to 15,000 in the previous 12 days.

Other third-party Mastodon clients also saw an increase, with Metatext and Tootle growing from fewer than 1,000 installs to 19,000 and 7,000, respectively, between the two time periods.

But it turns out that Mastodon isn’t the only network seeing an increase in app installs.

Tumblr also saw its US app installs grow by 96%, from 47,000 to 92,000 between the two time periods. Additionally, its global installs grew 77%, from 170,000 to 301,000.

Image credits: sensor tower

Additionally, alternative social app CounterSocial grew 2,300% to 24,000 installs in US app stores within 12 days of acquisition, and grew 3,200% globally to 33,000 installs, according to the report.

Another application intelligence firm, data.ai, sliced ​​up the data in a slightly different way. It examined the download growth of various social apps around the world during a 7-day period after the acquisition (October 27 to November 2), and then compared it to the previous 7-day period.

Their data, shared exclusively with TechCrunch, also confirmed the sizable gains made by Mastodon and CounterSocial in terms of global install growth between the two time periods. According to the analysis, Mastodon installs increased by 2,200% and CounterSocial installs by 1,200%.

But Data.ai looked up and down the app store charts and found that several other social apps were experiencing bumps, beyond Twitter’s direct alternatives.

These included David’s Throwaway (up 83% over the two time periods), nFollowers (up 50%), CocoFun (up 46%), Substack Reader (up 24%), Tribal (up 11%), Tumblr (up 7%) and Pinterest (up 2%). Substack, in particular, has been marketing itself as a social community following the Twitter acquisition, even launching a new discussion feature that allows writers and their audience to engage in threaded chats. Dispo had some fun trolling the Twitter chaos in a couple of tweets and memes, as one who celebrates how Musk doesn’t own the Dispo app.

Image credits: data.ai

This is not to say that the drama has been all bad for Twitter. Surprisingly, some people have even recently installed the app since purchase, as it turns out.

Data.ai shows that Twitter app installs increased 17% after the acquisition, while Sensor Tower’s look at the slightly longer time period saw a 21% increase. The latter said that Twitter saw 7.6 million global installs and $502,000 in consumer spending in the 12 days after the acquisition, up from 6.3 million installs and $303,000 in spend in the previous 12-day period. .

However, these consumer spending figures should be taken with a grain of salt for now, as Twitter Blue’s rollout has been paused after being live for just a couple of days. There is no reason to believe that these figures indicate, so far, a significant increase in demand for the subscription with long-term staying power. That information will come with time. If anything, it shows Musk’s ability to market things to his fanbase and users’ general curiosity about what’s going on with Twitter products today.

Image credits: sensor tower

Although Twitter may have seen slight gains this week, not everyone is happy with the changes. Some more angry Twitter users expressed their anguish over the acquisition in reviews of the Twitter app on the App Store.

On November 5, 2022, the app saw a surge in negative ratings when 119 1-star iOS reviews were added, the most it has seen in a single day during this latest surge in negative reviews, also according to data from Sensor. Tower.

However, we understand that this is not the biggest wave of negative reviews that Twitter has seen. Other incidents have caused bigger blows. After Trump was banned, for example, Twitter saw 801 1-star reviews on January 9, 2021. It also saw an increase in March 2022 after the new timeline was implemented and in April, when Elon Musk said who would buy Twitter.

His biggest spike in negative reviews this year wasn’t even this week: It was on October 28, when the Musk deal closed.

Overall, however, it was the Israel-Palestine crisis in May 2021 that resulted in the largest volume of new negative criticism, followed by Trump’s ban.

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