OYO Announces Partnership to Support Solo Women’s Travel in India

Hospitality technology platform Or me on Thursday announced a long-term strategic partnership with Adventure Women India travel group that encourages women to be active and adventurous.

“As part of the commitment, group members will be offered multiple benefits along with the convenience of choosing from the network of safe, clean and affordable accommodation,” OYO stated.

Adventure Women India brings together the travel industry players such as tour operators and hotels and offers its members the ability to choose their travel providers from a variety of trusted and safe providers.

“Partnering with OYO will help them identify and book the hotels that best suit their preferences in terms of budget and location,” said OYO.

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Adventure Women India has a collective positive force of 1.5 lakh female members, mainly in the 25-45 age group.

Its volunteers support members through a network of 21 local city chapters in India and two international chapters in Mauritius and Bhutan.

“Solo female travelers have been a trend around the world for years, and we want to support this by doing our bit as more and more women in India choose to travel alone. We are excited to partner with Adventure Women India and support them.” in its inspiring mission,” said Kavikrut, OYO’s Chief Growth Officer.

Adventure Women India co-founder Minal Mathur said: “Our community provides a safe ecosystem of peers, influencers and experts for its members to engage freely, allowing them to interact without fear of judgment. We are excited about this new beginning with OYO, which will go a long way in meeting the diverse requirements of our members.”

According to OYO Travelopedia Report 2022, the majority of consumers have shared the intention to take a solo trip this year as part of their 2022 bucket list.

The concept of solo female travelers has gained momentum in the last decade. According to a report by the Ministry of Statistics and Program Implementation, more than half of all single-member domestic overnight trips made in India between 2014 and 2015 were by female travellers.

OYO booking data also shows a similar trend before the pandemic-induced restrictions hit the hotel industry. Bookings made by women saw a 63% increase in 2019 compared to 2018, she added.