Seven years ago, Ranveer Allahbadia was largely unknown. Today, the 29-year-old has more than 4.5 million subscribers on his seven YouTube channels, 2.1 million followers on Instagram and another 500,000 followers on Twitter and Facebook.
All these eyes turn to Ranveer, popularly known as BeerBiceps, for a wide variety of content, ranging from entrepreneurship and finance to fashion, spirituality, and self-improvement.
In a heart-to-heart fireside chat with Your history Founder and CEO Shradha Sharma At TechSparks 2022, Ranveer reflected on his evolution as a content creator, while offering guidance to those looking to follow in his footsteps.
Almost as if to show the radical candor with which it has become synonymous, Ranveer shared that his journey began with ayahuasca, a psychoactive plant-based concoction that is indigenous to South America.
“I wasn’t always the nice guy. I had a life-changing experience with ayahuasca, which changed my personality,” he said.
With a new perspective on life, Ranveer began his YouTube journey in 2015 to document his physical transformation. Today, BeerBiceps Pvt Ltd, Ranveer’s company, creates lifestyle content across the spectrum. “As a content creator, a business is not enough. The business is all about reinvention,” he told the audience.
“Never ask for a seat when you can build your own table”
While content creation is a great springboard, a creator essentially needs to explore other verticals simultaneously, says Ranveer. Consequently, he wears many hats.
beyond being—to borrow a term that uses—A content entrepreneur, he is also an investor, motivational speaker, leadership coach, and future author.
At 26, Ranveer also co-founded Monk Entertainment, or Monk-E, which offers influencer marketing, social media management, digital advertising, and video production services. Monk-E has worked with a list of notable clients, including Nykaa Man, Groww, SkillShare, Sony Music, and WOW Skin Science.
Ranveer is also a co-founder of the BigBrainCo content platform.
However, Ranveer’s presence on YouTube is probably what he is still best known for.
The Ranveer Show Podcast, Ranveer’s flagship show, has featured actress Priyanka Chopra Jonas, musician AR Rahman, former Indian cricket captain Sourav Ganguly, and businessmen including Ronnie Scewvala, Nithin Kamath, Kunal Shah, and Ritesh Agarwal.
Addressing aspiring content creators in the audience, Ranveer said creators should strive to build an audience on at least two platforms. And that they should always understand that changes are inevitable when it comes to building a career on social media platforms and their algorithms.
The key requirements for cracking the content creation game, Ranveer said, are communication skills, writing skills, storytelling, and a deep understanding of how videos work.
“If a content creator can survive the first five years of their career, they should make it permanent,” he said.
According to the Mumbai-based YouTuber, the content is here to stay. But while glitz and glamor can draw aspiring creators like moths to a flame, there is a tradeoff. “With YouTube, you are literally selling your soul. You have to be honest with yourself and with your viewers. I really love and enjoy the attention, but the trade-off is the public scrutiny.”
So it’s no wonder that even as Ranveer continues to push the boundaries of what it means to be a content creator, the importance of mental health isn’t lost on him. “Content creation is a big opportunity in India, but when it comes to mental health, it’s not sustainable,” he said.
To help deal with the immense pressure and scrutiny that comes with being a social media influencer or creator, Ranveer is developing Level, a meditation app.
The importance of mental health even came up during an earlier session with Ranveer on Day 1 of TechSparks 2022, which took place November 10-12.
In a chat with Your history Senior presenter Beverly White Ranveer explained that he was initially driven by materialistic aspects. This, however, has changed over time. She said that she now understands that success and happiness are subjective, which shows a level of maturity that would not normally be attributed to someone often referred to as BeerBiceps.
(With contributions from Anju Narayanan)