Sephora Partners with DoorDash in Makeup Delivery

Need a bright red lipstick for a last minute Christmas party? It can be at your door upon request.

On Wednesday, Sephora announced another way you can get your collection of makeup and wellness products delivered to your home: delivery through Doordash.

On Wednesday, DoorDash and Sephora announced that customers could use DoorDash to get products from 500 Sephora stores in the US and Canada within an hour “on average.”

“Consumers can now fulfill their on-demand beauty needs and experience the magic of shopping in-store at Sephora right on the DoorDash app with access to their favorite beauty essentials at in-store prices,” the press release said.

The service is the latest push to get Sephora products to customers faster. In November 2021, the company launched its own same-day delivery service. Weeks after that announcement, competing beauty retailer Ulta announced its partnership with DoorDash in select cities.

In September, the company also introduced a same-day delivery subscription program.

Sephora laid off nearly 4,000 workers early in the pandemic in 2020. The company is privately owned and has a parent in luxury brand conglomerate LVMH.

Data from research firm SafeGraph suggests you might be seeing a slower foot traffic recovery than more affordable beauty stores.

Tracee Ellis Ross posted about the move in a paid video:

@traceellisross @sephora is now on @DoorDash y’all! #ad #DoorDashPartner Get same day delivery on all your beauty, skin and hair care favourites! Oooohhh and the possibilities are endless…and more convenient! Here are some must-haves I just got, but you can order last minute gifts, buy something during a trip you forgot to pack… you might even get a @patternbeauty conditioner before you finish washing #DoorDashSephora ♬ original sound – Tracee Ellis Ross

Another person noted the news with TikTok audio expressing shock (“What the hell is going on in the House of Commons?”).

@selfcareessential I don’t know how to feel about this #sephora #doordash #sephorahaul #makeup ♬ What the hell is going on in the House of Commons? – ItsZKRM

DoorDash reported better-than-expected earnings last week. But like many tech and app-based services that have thrived during the pandemic, it’s having a rough year; its shares are down 59% since the beginning of January 2022, and drivers have complained about low compensation amid rising gas prices.

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