Social Media Tips for Insurance Agents

There are many benefits for insurance agents to be on social media. Coterie Insurance is here to explain the tangible benefits of agents and brokers who stay active on social media platforms. Follow these quick social media tips and download their free content calendar to share some tips.

Does social media seem like a waste of time? Stress and not knowing what to do can cause you to stop before you even start. It may seem like just another task on your to-do list, but social media is a valuable way to help get your message across and reach new audiences.
Social media doesn’t have to be intimidating. We’ve created simple ideas to help business owners like you find time in their schedules to use social media without hiring outside agencies. Find this calendar of content on Coterie Insurance’s private Facebook group. Just ask to join and we’ll get you in!

If you’re ready to dive into social media and grow your audience, consider these three tips:

1. Brand awareness: talk about your business, so you can build a brand online to help reach new audiences. Ideas for posts that highlight your business include sharing a positive review from a customer, highlighting an award you’ve won, or sharing that you’ll be attending a local event. Make it current, highlight your local community, and speak conversationally.

2. Commitment: engage with current and potential customers. Like, follow, comment, share and tag your customers (or prospects) and your business on social media. Being an active fan and supporter is a great point of contact that will keep you top of mind.

3. Be identifiable and transparent: By being active on social media, you can create a transparent and relatable persona for your business that gives your audience a new way to connect with you. Not only that, but your posts will be seen, putting your brand name in front of your customers and potential customers.

How can you integrate social networks in your day to day life?

Is it a one-person team, or do you have other agents, receptionists, or customer service representatives (CSRs)?

If you’re a one-person team that wants to start using social media for business, you can! If you have a team, find it to see if anyone would be interested in participating in the company’s social media channels. Taking on new projects can be very motivating for team members who want to learn new things and explore other areas of business.

Get started today!

Share a photo of yourself, your team and/or your office. For your title, include who you are, how long you’ve been in business, what you specialize in, and how you can help customers.

When sharing on Instagram or Twitter, add a hashtag. You can even tag Coterie Insurance in the photo and we’ll share it on our pages too. (Remember, involving your community and industry is beneficial to your outreach.)

As you create your custom social media plan, follow these guidelines:

1. Make sure you commit to staying active and consistent. Being active doesn’t mean you have to post every day, but rather set a goal of posting three times a week and then try to hit that goal on a weekly basis.

2. Follow the 80/20 rule: Promote your business 20% of the time on social media and 80% of the time, share educational pieces, blog posts, customer success stories, or even memes.

3. Create a content plan or calendar ahead of time. You don’t want to get stuck thinking about what to post every day, so work ahead. Think of special days like National Pizza Day and use them to your advantage.

4. Use different types of content. Post a video one day, a photo the next, and consider sharing third-party articles or insights. Keep a good mix of content to keep your audience engaged.

Join Coterie Insurance’s private Facebook group to download our free content calendar plan.

Looking for blogs that you can share with your audience? Here are a few that would be great to share with your small business clients:
1. What is General Civil Liability Insurance?
2. What is Professional Civil Liability Insurance?
3. What is a business owner’s policy?
4. Insurance 101 for Contractors
5. Understanding your commercial certificate of insurance

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