Tata Group to open 20 beauty tech stores to beat out Nykaa, Sephora

the Tata Groupwhich is opening around 20 beauty tech stores in India, plans to offer premium cosmetic products through the creation of virtual makeup kiosks and digital skin tests.

The move marks the entry of one of the first Indian retail companies into the experiential retail segment and is set to compete with the beauty market. Wank and LVMH’s Sephora to capture India’s fast-growing $16 billion beauty and personal care market, Reuters has reported.

Your history he could not immediately verify the report. Tata Group did not respond to inquiries at press time.

The conglomerate is eyeing the segment of beauty enthusiasts in India, aged between 18 and 45, who like to buy foreign products from companies like Estee Lauder’s MAC and Bobbi Brown. The Honest Company, Ellis Brooklyn and Gallinee are potential partners, along with more than two dozen other companies to supply exclusive products to the new stores, according to the report.

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The move follows the launch of Tata’s beauty shopping app, Tata CliQ Palette, a few weeks ago. Other markets, including Nykaa and Myntra (in the fashion segment), have made a strong commitment to incorporate international brands for local consumers.

The stores are expected to carry the Tata CliQ Palette brand with more than 70% of the skincare and makeup products. Tata also plans to install technology that allows customers to virtually try on dozens of lipstick shades and get digital skin tests to find out which products work best for them.