Test your entrepreneurial creativity with Edition 64 of our quiz!

side Sparks, the weekly questionnaire Your history, tests your domain knowledge, business acumen, and lateral thinking skills (see previous edition here). In this 64th edition of the quiz, we present issues that real-life entrepreneurs tackle on their start-up journeys.

What would you do if you were in their shoes? At the end of the quiz, you’ll find out what entrepreneurs and innovators actually did. Would you do things differently?

Take a look at YourStory Book Review also, with conclusions from more than 345 titles on creativity and entrepreneurship, and our weekend PhotoSparks section on creativity in the arts.


Q1: Solar energy

In the face of climate change and growing environmental awareness around the world, solar energy is becoming an increasingly important option. Innovations in affordable solar power generation, storage and distribution are key here. But there is a more important requirement for solar adoption: what is that factor?

Q2: Rural gap

Many rural communities suffer from a number of gaps compared to their urban counterparts: income, market access, education, and business opportunities. What can be an effective way to close these gaps?

Q3: Food and choice

Globalization and the rise of business models like D2C (direct-to-consumer) are driving more choice for food consumers than ever before. But another trend is also affecting the type of food consumers want: what is that change?

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Q4: Business success

Product-to-market fit is key to business success. So is market differentiation and the ability to attract the right talent and capital. But in today’s always-on globalized economy and turbulent landscape, companies need one more attribute to stay ahead and execute well: what is that factor?

Q5: Market space

In some market sectors, the winners completely dominate the market, leaving very little room for competitors. But ‘winner takes all’ does not have to apply to all sectors. What is an example of markets with multiple players, and who are some of these players?



Congratulations on making it this far! But there’s more to come: answers to these five questions (below), as well as links to articles with more details on entrepreneurial solutions. Happy reading, happy learning, and happy creating!

A1: solar energy

“Big keys to accelerating solar adoption are providing easy financing and a hassle-free adoption experience for consumers,” explains Gautam Das, founder of Oorjan Cleantech. Many countries have set ambitious targets for solar capacity, but adoption has lagged.

The Mumbai-based renewable energy startup has enabled the installation of 150 megawatts of solar power and deployed $100 million of green capital over four years. Read more here about how their platform brings together installers, financiers and consumers, with the goal of accelerating the adoption of renewable energy.

A2: Rural gap

“Technology is the key to creating a level playing field for rural and urban by opening up opportunities in villages,” explains Vamsi Udayagiri, founder and CEO of Hesa. The Telangana-based agricultural fintech startup engages with rural people through its three-tiered social, digital and physical platform.

“India needs to adapt to technology and use digital methods to help reshape India’s financial inclusion landscape,” he adds. Read more here about how Hesa ​​has engaged with more than 30 lakh rural consumers in 27,000 villages in Andhra Pradesh, Telangana and Karnataka.

A3: Food and choice

“With increased environmental awareness, people are making more sustainable choices, and this includes dietary choices. This is reflected in the increasing number of flexitarians around the world,” observes Sohil Wazir, commercial director of Blue Tribe Foods. Many consumers are switching to animal-free products.

People also prefer high-quality and natural ingredients. “The snacks that we see on the market are not healthy and are full of preservatives. The few that are healthy don’t taste very good,” adds Shaurya Kanoria, co-founder of Eat Better. Read more about trends and opportunities in the food sector here.

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A4: Business success

“The most important factor when it comes to growth today is the speed at which you are able to do things. The entire business industry has become highly volatile where speed is a key factor and the first to convert this opportunity naturally becomes a market leader,” explains Jothish Kumar, Managing Director of Luker India.

“So regardless of the country or the products we introduce, we make sure that speed-related strategies are well focused and can be turned into businesses,” he adds. Read more about this leading LED lighting company here.

A5: Market space

“The thesis that the winner takes all is no longer true for the Internet space. Players are finding their own niches and playing in them,” observes Gaurav Agarwal, co-founder and CTO of Tata 1MG.

The company accounts for about 18-20% of the market share in the e-pharmacy segment in India. “We are not overly concerned about competition, but rather focused on the quality of services and the selection of products that we can offer,” he adds. Read more about the growth and market space in this segment here.

YourStory has also published the paperback ‘Proverbs and Phrases for Entrepreneurs: A World of Inspiration for Startups’ as a creative and motivational guide for innovators (downloadable as apps here: Apple, Android).