The 5 SEO trends that will dominate in 2023

Ranking high in organic search is essential for any online business. But changes to Google’s algorithm mean trends change quickly, making it hard to know what to prioritize.

To help your business stay on top of critical metrics for the coming year, SEO Content Drive consultants have put together the top 5 SEO trends that will dominate in 2023.

  1. TO EAT

EAT is Google’s principle for creating unique and engaging content. And it is this acronym, which stands for Experience, Authority, Trustworthiness, that will determine whether your quality meets Google’s quality standards.

If you want to improve EAT for your content, try:

  • Remove overtly sales-oriented content, paid link campaigns, ads, and auto-generated content
  • Demonstrate your expertise in your field by creating value-added content that people are searching for.
  • Citing your sources.
  • Include an author bio on all of your onsite and offsite pieces.

Simply put, Google prioritizes content and sites you trust, and the best way to be trustworthy is to avoid spam practices and spread your digital footprint, which leads us nicely to…

  1. High-quality backlinks

Backlinks remain a critical way to build authority. But more than ever, quality counts.

Focusing on excellence instead of quantity in your backlink strategy will make your website move higher and faster in the rankings.

While there’s no one-size-fits-all approach to getting top-notch backlinks, innovation is the key; think original research, digital public relations, and engaging and informative content.

  1. featured snippets

In addition to the main search engine result, Google now allows additional information to be displayed alongside the listing, these are known as rich snippets. There are a variety of rich snippets available, but featured snippets, also known as “People Also Ask” queries, are some of the most prominent.

Part of your strategy to rank higher should be answering common questions and being featured in the featured question snippet, which can help drive a lot of clicks to your website.

Include those questions in your H2 and H3, or create an FAQ page on your site. Then set detailed answers that answer them in detail.

To give more signals to Google and other search engines, you’ll need to provide the relevant structured FAQ markup in your code. Schema markup is the code that helps Google understand your website and its content, and it can be implemented in the HTML or through an app or page builder.

  1. long form content

Your on-site SEO content strategy should focus on quality, well-written content that is useful to people searching for topics related to your business. However, long-form content is often more rewarded by Google, especially if it contains original research and ideas.

In addition to new content, don’t underestimate the power of a content update. This SEO strategy is one of the easiest to implement and involves reviewing your old content, keeping in mind the latest trends in SEO.

So you can implement additional research, improve existing image quality, and add video or develop a high-quality long-form copy that meets EAT standards. This is particularly useful for content that already ranks well but just needs a little boost to get to the top positions.

  1. Website UX and site speed

Moving forward, one of the most exciting SEO trends is the focus on UX (user experience) and site speed. In effect, this means that well-designed, blazing-fast websites have a much better chance of ranking highly.

Google has ranked the top usability scores on a set of ranking factors known as Core Web Vitals. The most important of these are:

  • First Entry Delay (FID) measures the time it takes for a site to respond after the initial interaction from a viewer.
  • Largest Content Paint (LCP) is the amount of time it takes for the largest page to load.
  • Cumulative Layout Change (CLS) analyzes the number of layout changes a page undergoes, which can be annoying for the user to navigate.

Improving these critical factors improves the user experience and affects your search engine rankings.

The importance of SEO is only growing in 2023, make sure your site is ready!

One thing is for sure, as more and more companies focus on online SEO, it will only grow in importance. That’s why it pays to hone your SEO strategy to find out what works and what doesn’t work for your business.

Following the tips above can help your business rise above the competition and increase the number of sales you receive through your website!

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