The best strategies to attract developer talent

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The last few years have been a period of substantial change and disruption for all industries, including technology companies. Many are struggling to hire the talent they need. In an industry where constant innovation is required to stay competitive, a lack of skilled technology workers is proving costly, with 65% of CIOs saying the inability to hire is hurting their business.

When hiring developer talent, recruiters and companies need to reassess their preconceived assumptions about what makes an effective developer. Headhunters must break down the myths, fables, and misconceptions built around an archetypal but fictional developer. Until this is done, the talent shortage cannot be brought to an end.

Recognize developer differences

In order to attract developer talent, it is crucial to recognize the differences between developers and identify their skill sets and areas for improvement. No two developers are the same. Great developers come from diverse backgrounds and work their way through multiple paths in their careers. While some developers have been programming since they were children, others may have come to programming later in life after discovering a passion and skill for it. Others may have only found an aptitude for coding through chance or circumstance. All developers share a professional interest, but beyond that, their backgrounds and lives can differ significantly. This variety is great for the industry, but companies looking to hire developer talent need to know and consider those who come from different walks of life.

This diversity applies not only to finding a passion, but also to qualifications and titles. In most industries, peer qualifications are broadly comparable; in software development, the same cannot be said. While most developers own some sort of title, and the subject matter of this can vary widely, it’s not the case for everyone. It should also not be a requirement when trying to recruit candidates.


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Although not the usual career path for software developers, some people join the industry as a second career. People who come to a career in software development after following different paths often have innovative ideas and can be just as valuable to an organization as longtime developers.

Therefore, the qualifications, skills and aptitudes of people in development are a broad and non-uniform church. This is incredibly positive for the industry. A variety of backgrounds and life skills bring different perspectives and skills critical to innovative thinking. Companies, therefore, should not limit themselves to narrow hiring criteria when seeking to attract developers.

Soft skills to look for in developers

We have all seen it. The standard image of developers as the lonely computer buzz, typing on a keyboard from a dark basement. But this couldn’t be further from the truth. Life as a developer means a work life of intense collaboration, discussion, and teamwork, and recruiters need to keep this in mind.

To tackle the most complex projects, developers need to be able to collaborate and consult with each other, exchanging ideas and leveraging the skills of their entire team. Only through teamwork can the best results be achieved. Therefore, every developer must have the ability to collaborate and work effectively as part of a team.

The best developers are those who can learn from those around them, absorbing everything they have to offer. Cooperation is also very beneficial in overcoming the most challenging problems developers face. A wide range of insights and experiences, freely provided through the exchange of ideas, is essential to tackle complex problems. The tools used by developers help facilitate free discussion of ideas and solutions.

Developers are not all sullen and introverted. As in any area of ​​life, their personalities range from very sociable to introverted. Developers tend to be very successful at problem solving and are efficient at collaborating.

Emotional intelligence and a strong work ethic are vital skills for developers. Being inquisitive and challenging yourself to learn skills are important traits any successful developer will possess.

The Future of Developer Talent Hiring

With many companies motivated to accelerate their digital transformations and the Great Renunciation underway across the global job market, organizations need to open their eyes to the possibilities and benefits of different hiring strategies. Skilled tech workers and would-be developers will be able to choose from exciting and successful businesses. While this means that the opportunities for people contemplating entering a career as a developer are becoming more attractive than ever, hiring them is becoming more competitive than ever.

The global war for talent means that software developers and those who want to work in the tech industry, in general, are in high demand. Highly talented and motivated employees can make the difference between a successful business and a failed one. Organizations that can challenge misconceptions about a developer career and incorporate the realities of developer careers into their hiring strategies will be better placed to attract top talent.

anna richardson He is vice president of human resources at Aiven.


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