This Random Guy’s Course Launch Made $85,000 In 7 Days | by Tim Denning | November 2022

This is the best way to take non-fiction content and turn it into income you can live on

Photo by Cody Board on Unsplash

Without real stories there is no evidence to take action.

Everything looks like a pyramid scheme on the Internet at face value. That’s what the virus of skepticism that enters our blood just after college does to us.

So I want to share a story I found of a random guy in the US who made $85,000 launching a course. There is no reason why you can’t take parts of their process and make money online yourself.

The random guy under the microscope today is dankoe.

Most people have no idea who he is. I started following him a year ago and fell in love with his style. He is one of the few that mixes spirituality with his philosophies, without sounding all boastful or religious.

Now, $85,000 in 7 days is certainly not loose change.

When these stories appear online, key facts are often overlooked. This payday for Dan did not happen by accident. The guy is still in his early 20s, but he has been playing around with how to make money on the internet for a few years now.

He initially tried many things online, including web design, 1-1 training, and even being a fitness influencer.

That last part contains the rare lessons:

  • You should try several experiments.
  • You should try to do it for several years and be patient.

These are the two enablers of a great payday and anyone can use them.

What you 100% don’t need to sell online courses:

Nopppeeeee.

You can sell an online course without an audience, although you will need social networks.

Dan says you just create social media posts and then pay people who have audiences (they can be small) $10 to $30 per post to share them on their timeline. His followers see your original post with a link to the course, so now you have potential customers.

This works better than ads because anyone who sees your posts can click the link to see your course AND follow you. Therefore, it is a rent-to-own hearing rather than a rent-to-own hearing.

Obviously, if you’re like me and already have an email list or online audience, then use that.

Once you have traffic, all you need is the course.

That’s what most people do.

They have an idea for something like a course and they think they are Einstein. They celebrate at the idea stage. Fool. Ideas are useless. What Dan did was survey people to find out what his biggest problem was.

The data showed this problem:

“It seems that you can only make money if you teach people how to do it.”

Unfortunately, this is what the typical scarcity mentality thinks. Dan wanted to prove them wrong with his online course.

In recent years, he had seen creators make millions of dollars from writing courses. So he merged the problem of making money online and the idea of ​​the writing course.

It’s hard to go wrong with so much solid data.

When we buy a course, we are paying for frameworks, mental models, strategies, and practical advice.

We are not paying for glorified Youtube videos that we could watch for free.

Dan’s process for a course is to find a system for completing an assignment (in this example, the system is linked to online writing), then he uses Notion to map out the system and implement it in his own life.

As you go, edit the system to your liking.

Once the system is fine-tuned, it outlines a curriculum in Notion to implement the system. The syllabus can be a dotted outline or an exact script. Dan just goes with an outline.

That script or outline is then read in front of a camera and either recorded (self-paced offline learning), or delivered live to a cohort of students. It uses a popular online course platform to offer both styles.

The good thing is that the system you have created in Notion becomes a template that students get as part of the course.

That means students don’t start with a blank canvas. They have an operating system that they can modify to get faster results.

Like many creators, Dan started out promoting the course with an aggressive sales funnel full of hard sells.

Nobody likes me.

During the last year he came up with a new way. To build a stronger relationship with people, he created one essential piece of content a week: his newsletter.

When Dan goes deeper into a topic, he mentions his course in the middle and at the end of his newsletter. He then promotes the newsletter under his tweets and LinkedIn posts.

Big insight: Instead of linking directly to an announcement for his course, he linked directly to a newsletter that contained a few subtle mentions of his course.

I plugged in the BACKLOGGED newsletter which builds depth and authority (and promotes the new product) — dankoe

He then paid other creators to promote the tweets with his newsletter linked at the bottom, and even paid other creators to directly promote the newsletter itself.

This is a trend I see a lot.

At the bottom of many newsletters there is now a “newsletters I recommend” or “content you should check out.” It’s not obvious, but these links are often paid.

The goal is to get an internet user into your newsletter ecosystem, not some silly sales funnel that feels like a one night stand.

He says that many people who want to sell online courses have some 60-second TikTok videos. Or they’ve posted a collection of one-sentence tweets. Or they have a library of image quotes on Instagram.

But they have no depth.

Dan’s main content, his newsletter, works because it’s so long and full of quality, in-depth research. He doesn’t just shoot a silly cat video for 30 seconds and think he’s a hero.

What it does is harder to replicate because most people don’t sit down to write a newsletter for 1 or 2 hours and get the job done. Without the depth of content, relationships are not built because there is not enough time to create authenticity.

No relationships, no cash. Soz.

Dan says, “The Age of Authenticity is upon us.”

Dan is just a random guy on the internet.

What you have unlocked is that you can borrow audiences, not be an expert, sell systems like courses, leverage authenticity, and use a newsletter to connect a course instead of an email or ad sales funnel.

This is how he earned $85,000 in 7 days with his online course. Borrow parts of your process and re-sell your 9-5 skills or systems as courses too.

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