Ticketmaster apologizes to Taylor Swift and her fanbase for sales disaster

Opinions expressed by Entrepreneur the contributors are their own.

Ticketmaster laments Taylor Swift’s “excruciating” experience of seeing her fans go through the equivalent of “several bear attacks” to get tickets to her upcoming tour. The company apologized in a statement issued late Friday after Swift blamed them for the ticketing system glitch.

Jeff Kravitz / Contributor | fake images

Ticketmaster said it strives “to make buying tickets as easy as possible for fans, but that hasn’t been the case for many people trying to buy tickets for Taylor Swift’s ‘The Eras’ tour.”

“First,” the statement continued, “we want to apologize to Taylor and all of her fans, especially those who had a terrible experience trying to purchase tickets.” He then went on to explain in detail why his system failed and why many had trouble making a purchase.

In the past, Ticketmaster has said it was able to handle a massive rush of customers. “However,” the statement read, “this time the staggering number of attacks from bots, as well as uncoded zealots, generated unprecedented traffic to our site, resulting in 3.5 billion total system requests, 4 times our previous peak.”

As a result, the company chose to slow down a certain number of sales and “roll back” others to give its systems time to stabilize and handle the load. “The tradeoff,” according to Ticketmaster, “was longer wait times in line for some fans.”

However, the statement closed on a positive note, reporting that more than “2 million tickets were sold on Ticketmaster for the Taylor Swift | The Eras Tour on November 15, the most tickets ever sold for an artist in a single day.” “.

The apology comes after the New York Times reported that the Department of Justice is investigating Ticketmaster’s owner, Live Nation Entertainment, for possibly abusing “its power over the multi-billion dollar live music industry.”

Leave a Comment