Top 10 Best Selling Items on Etsy in 2022

Etsy is an online marketplace where merchants can sell handmade, vintage, or handcrafted items. With affordable listing and transaction fees, minimal startup costs, and instant access to over 96 million active buyers, it’s a great place to expand or even start a retail business. Merchant profits skyrocketed in 2021, rising from a mere $5 billion in 2019 to a total of $13.5 billion in 2021.

Selling successfully on Etsy comes down to choosing products that are unique, profitable, and in-demand. People come to Etsy to find personalized items, vintage finds, and one-of-a-kind products made or curated with a human touch. These qualities make Etsy stand out compared to Shopify or Amazon.

Consider the following ideas for the best items to sell on Etsy:

1. Stickers

Stickers are a great item to sell on Etsy. In fact, stickers are listed as the 8th most searched term in the maker market.

Not only are decals in demand, but they are also relatively easy in terms of logistics. Stickers are small, light and easy to mail, and will always be in demand. The competition can be fierce, but if you come up with unique designs that resonate with potential customers, you can make a decent income selling decals in your Etsy storefront. It is a perfect product to complement different types of products.

In fact, one of Etsy’s top sellers does exactly that: Acorn & Crow Studio sells stickers as part of its product line. Also offers key chains, pins and other small items with “sarcastic witch vibes” designs.

Stickers sold on Etsy.

(Source: Acorn & Crow Studio on Etsy)

2. Jewelry

Jewelry is one of the best-selling items on Etsy, so consider it for your small business. It’s a $228 billion market and as many as 15% of Etsy sellers operate in this niche.

Like decals, jewelry can be small and easy to ship, not to mention it’s a popular item with shoppers, and as fashion trends come and go, there’s virtually limitless demand. In addition, “summer jewelry” was the most popular search term on Etsy in July 2022 (“earrings” and “rings” also make the list), with the top two sellers on the platform specializing in jewelry.

Jewelry is one of the best-selling items on Etsy.

(Source: Caitlyn Minimalist)

There are many different ways to sell your jewelry. You can design minimalist jewelry, tap into trends, create custom or personalized pieces, offer vintage finds, and more. The costume jewelry market, for example, is forecast to reach nearly $60 billion in the next few years.

3. Accessories

Etsy is an ideal marketplace for other accessories, which is the fifth most popular category of handmade products. As such, there are so many types of accessories that you can buy or make to sell on Etsy. Some ideas include socks, false eyelashes, bags, belt buckles, wallets, and even phone cases. Tote bags, for example, are doing well on the platform, ranking 16th on the July 2022 list of most searched terms.

Truly, the possibilities are endless. Selling accessories on Etsy is a flexible business idea that you can grow, expand, and scale however you want.

4. Digital products and downloads

Digital products and downloads are great items to sell on Etsy. For one thing, there are no shipping fees and customers instantly receive the item digitally. Plus, you don’t have to store any physical inventory since everything is online.

Beyond logistics, digital products are very popular in the market. “Digital planner” is one of the most searched terms, and the number 4 best seller offers digital SVG files for sale; check them out at Heather Roberts Art.

Digital products and downloads are great items to sell on Etsy.

(Source: HeatherRobertsArt on Etsy)

When it comes to digital products, there are so many possibilities. Some ideas to help you get started include:

  • Templates
  • Designs, graphics or illustrations.
  • checklists
  • phone and computer backgrounds
  • Photography
  • Art
  • 3d print
  • Music
  • sources
  • business letters
  • Invitations
  • e-books
  • courses
  • patterns

5. Party supplies

Many shoppers turn to Etsy when they need party supplies. These include invitations and favors and everything else: decorations, activities or games, playlists, baking and cake decorations, t-shirts and accessories. In fact, another top seller on Etsy is ModParty, an entire Etsy-themed showcase of bridesmaid supplies, and “bridesmaid gifts” is a top search term.

Party supplies sold on Etsy.

(Source: ModParty on Etsy)

When it comes to selling your own party supplies on Etsy, you can choose the type of product you provide or the theme you provide supplies for. For example, weddings and wedding-related events such as bridal showers and bachelor parties. You can also participate in children’s parties, business events or any other type of party you choose.

6. Household items

“Home & Living” is the largest category of handmade items on Etsy, accounting for 25% of merchants. Many buyers come to the platform looking for something special to spruce up their homes.


Etsy’s “Home & Living” category is popular with both sellers and buyers. (Source: Etsy)

Take a look at some of the most searched terms on Etsy related to home goods to get some ideas:

  • Frame
  • mural
  • mid century modern
  • Wall decoration

You can also sell dining and kitchen items: The tableware market is projected to reach $54.1 billion by 2027, and the kitchenware market is growing 4.25% each year. The early days of the COVID-19 pandemic forced many people to cook and eat more at home, and it is likely that we will still see some of the effects of that.

Ceramic stoneware dinnerware set sold on Etsy.

(Source: CreatingComfortLab on Etsy)

When it comes to seasonal opportunities, you can focus on college dorm items in the summer months, as well as outdoor furniture and items for the spring and summer seasons.

7. Art

Similar to home goods, art is a perfect category to consider for your Etsy shop. In fact, you can use art to create some of the items already mentioned on this list: stickers, bags, jewelry, and digital downloads, for example.

Printed wall art with pair of white birds sold on Etsy.

(Source: MatiasLarrainArt on Etsy)

“Art & Collectibles” is actually the second most popular handmade item for sale on the market.

If you’re an artist, you can create custom designs to sell in your Etsy shop. Aren’t you an artist? You can source vintage finds from your local thrift store, garage sales, and peer-to-peer online channels like Facebook Marketplace and Craigslist to then resell to your Etsy customers.

8. Collectible Items

We already know that “art and collectibles” is a top-selling product category for Etsy. So what does this mean? This means you can sell vintage sought after collectibles (eg brass works great in terms of vintage finds) or collectibles based on a theme (eg baseball cards and vinyl records).

Vintage collectibles are sought after items on Etsy.

Vintage collectibles are sought after items on Etsy. (Source: Etsy)

If you have access to a steady stream of collectible-worthy items, Etsy is a great place to download them for a profit. Local thrift stores and garage sales are great places to get these types of products.

9. Clothes

Clothing is a great item to sell online because there is constant demand. However, there is also a lot of competition. So when selling clothes on Etsy, it’s best to choose a specific niche or make sure your items are lovingly handcrafted. Etsy is, after all, a marketplace for creators, so handmade products reign supreme here. In fact, 85% of Etsy merchants sell handmade items.

Clothing is one of the best-selling items on Etsy.

(Source: MondoBellissimo on Etsy)

The best thing about selling clothes is that you can take your business in any direction. Maybe you want to stay out of the picture altogether and go the print-on-demand route. Or maybe you have design skills and are able to make your own unique pieces. Personalized clothing is also great for Etsy. If you can think of it, you can probably sell it on Etsy.

Ready to start a clothing business? Learn more in our guide to starting a clothing line.

10. Pet Products

People love their pets and many consider them members of the family. As such, there is no shortage of buyers willing to spend money on their furry loved ones. US consumers spent $123.6 billion on pets in 2021 alone. In fact, the pet carrier market alone is projected to reach $851.5 million by 2028, at a compound annual growth rate (CAGR). acronym in English) of 3.95%.

Pet Products is one of the best selling items on Etsy.

(Source: OskarFriends on Etsy)

When it comes to selling pet supplies on Etsy, you can offer any of the following:

  • Accessories, such as baby carriers, leashes, collars, tags, and bows
  • Pet food and treats
  • Personalized pet products with images or art of people’s pets.
  • Pet training or care checklists
  • Grooming items, such as brushes, combs, and nail clippers

Bottom line

Etsy is a great way to get your products in front of an existing audience of ready-to-buy consumers. It’s more targeted than Amazon’s broad marketplace, so you’re serving a more predictable customer base. Whether you’re looking to launch your business on Etsy or grow an existing business as part of your retail marketing strategy, these top sellers on Etsy are certainly great places to start.

To be successful, you’ll need to sell in-demand products that are unique to what other sellers have to offer, at a competitive price that doesn’t sacrifice profit.

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