Why the best product doesn’t always win | by Nicholas Cole | The commissioning | November 2022

Many entrepreneurs, executives, and investors think that “the best product wins.”

And the way to create a “winning” product is:

  • Step 1: Launch a Minimum Viable Product
  • Step 2: Pursue demand and demonstrate the fit between product and market
  • Step 3: Give users the ability to invite their friends and, wabam, Product-Led Growth

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